
Hello, my lovelies! I'm really excited today to bring you an
interview with Laura Clempson from Cupcakes for Clara. Laura is absolutely lovely
and not half as grumpy as her little girl character Clara who is
maybe even grumpier than I am early in the morning. Through
Cupcakes for Clara, Laura sells paper dolls and stationary with her
adorable drawings of Clara, Macy, and Colin. She also sells some
toys and sewing kits related to her characters. Laura lives in
England and started her business while at home after having her
baby jut last year! She has already taken the handmade community by
storm - we can all learn a lot from her with respect to branding,
staying true to the essence of a business (ie, Clara' grumpy
character - often the images and text on the blog have a grumpy
side comment from Clara), and being able to balance a creative
business with the rest of her life. I wanted to talk to Clara about
some of this - where she gets her creatiity and inspiration from
and how she is able to fit it all in.
Pop on over to Cupcakes for Clara and read all about Clara,
Macy, Colin, and Laura. There is lots of behind the scenes looks at
the business, and check out her shop on Etsy to see all the goodies! Laura's
got a brand new launch of goodies starting on May 9th, so stay
tuned on her site and in her shop!
Thank you so much for doing this interview with me, Laura, I'm
really excited to share all your comments!

Cupcakes for Clara is adorable and whimsical, and it's
extremely easy to fall in love with the
characters! Especially Clara, as I too can be very grumpy like
her - especially in the morning :) Who do you find the characters
appeal to, or who is your ideal customer?
Ah, thanks Tania! I think we all have a little bit of grumpy
Clara within us - especially in the mornings! I know that it goes
against all business advice, but my ideal customer is myself. I
create things that I personally love, and think that if I love them
then other people will too. I have found though, that the
characters appeal to mums a lot - probably because they recognize
the same grumpiness in their own children!

When did you start your creative business, and what was
the impetus to get it up and running?
I've had my blog for about five years now, and had a small etsy
shop too but nothing concrete or with any kind of definite
direction. Clara & Macy have also been around that long, kind
of growing organically in my mind. In September 2011 when my
maternity leave finished, the company I work for had no work for me
to go back to, and so I figured it was going to be a now or never
kind of thing with my own business. So I took the leap and launched
my shop in October 2011.
You lead a very creative life - from your business to
making things with your children. Have you always been creative, or
is it something that came later? Did you take any training, or are
you self-taught?
I have been creative for as long as I can remember. Since early
childhood I was constantly making things, drawing, painting and
being generally crafty. I loved to transform toilet roll tubes into
fancy things, and I would spend hours in the local library looking
through craft books. I did Art & Design Technology GCSE's, then
continued Art at A Level. I studied Animation at university and
have worked as a puppet maker since leaving. I can't imagine not
being creative, I guess it's just inbuilt!

What is your process of taking your ideas and bringing
them come to life. And to add to that, do you record all your ideas
as they come and then pull the best from those, or do you act on
everything?
I keep a notebook with me all the time, and scribble ideas down
when I think of them. Some things I ponder on for a while,
developing them in my head, but mostly I keep all of my ideas in
various notebooks, folders, and scraps of paper. Because my husband
and I work together on Clara & Macy a lot I often take his
ideas and run with them. Sometimes I have ideas that I know I can't
create into products straight away eg. screen printing or toys but
I others can start with a sketch and become finished artwork a few
days later.
For my illustrated products I start with rough sketches, then
experiment with colours and fabrics before tightening the drawings
up. I use tracing paper a lot and have a homemade lightbox which is
super helpful. Then I'll draw the artwork out onto my fancy paper,
paint the watercolour portions, and then begin to add in
photocopied fabrics.
I know that Clara is very outspoken, and you get a lot
of inspiration directly from her - where else do you get
inspiration for both your products and your designs?
Clara is such a huge inspiration - considering she is a
fictional character it seems funny, but so many times I'll just
think of thing Clara would love or really hate and a new design
pops up. But a lot of my inspiration is from my husband. He is a
writer, and often comes up with funny little Clara ideas. Other
illustrators inspire me tremendously, and just looking through a
bunch of picture books can send me into a frenzy of ideas! But
other things like colours or little things I hear the kids say can
inspire new designs.

Everything about your creative business fits together so
nicely - from the designs to the packaging and the branding on the
website. Do you do everything, or do you have help with some of
this?
Ah, thank you so much! I pretty much do everything myself, but
feel like I'm kind of cheating really - as soon as I put Clara on
something it fits the branding. I don't print the products or
packaging myself, mainly because printers and me don't get along so
well. I would rather spend time on other things! But I often finish
off the printed items eg. turning postcards into euroslot header
cards, or business cards into swing tags. It keeps costs down and
allows me to get exactly what I want. I never really set out with a
branding plan - I just did what felt right. I'm a great believer in
gut instincts, and fingers crossed it's working so far!
Tell us about what's coming up next for Clara and the
gang? I hear rumours of a book!
I am beyond excited for everything we have planned for Clara
& Macy. Tom and I are working on a series of picture books, and
amazingly we have an interested publisher (squeal!). The next step
with that is for me to produce a dummy book and get an agent.
Product wise there are so many things in the pipeline. I would
love to expand into fabric, creating a range of fabrics and toys.
Magnetic dress-up dolls are hopefully coming later in the year,
along with a larger range of greetings cards/notecards. I also plan
to offer art prints of my illustrations very soon.
Thank you so much for interviewing me Tania - it's been fun to
answer your awesome questions!
