
This month's book club feature in ARTrepreneur is A Whole New Mind by Daniel Pink. I
laughed when I first picked it up - a whole new mind? Yup, there
are definitely days when I could use one of those! Surpringsly,
Pink was not suggesting that I'm a scatterbrain. He is stating that
the way in which we act and work is changing, and that we are
moving from the Information Age to the Conceptual Age. Let me
explain.
The Information Age basically started in the very late 60s/early
70s with the progression of computers. It was a time of information
gathering and information highways, logical thinking, and analysis.
There was a rise in 'knowledge' workers, as opposed to trades. And
people's intelligence was tested based on SATs, LSATs, GMATs, etc.
Pink states that this way of thinking, analyzing, and testing is
very Left-brain-centric.
You see, the left side of the brain is behind certain
abilities: sequential (alphabetically, numerically, in sound
and in symbols); text (reading from left to right, hearing a
phrase ie "I am going to the store"); details and
analysis. The Right side of the brain directs the following
abilities: simultaneous interpretation including patterns such
as a face; seeing a bigger picture; context (realizing that
the person who just said they are going to store is actually
leaving because they are mad at you and they don't want to be
around you); and synthesis of information.
The Information Age, then, was what Pink calls Left-directed. He
argues that there are changes occurring that will necessitate
increased use of the Right side of the brain. Many well paid
jobs such as computer programming are being outsourced to
bright young graduates in Asia who are paid a fraction of
the traditional pay here in North America. Computers
and software can do many of the tasks that people
traditionally have been well paid to do (think of money management
programs and tax software). The jobs that will remain are no longer
the task-oriented ones - they will be the higher thinking,
big-picture jobs.
Additionally, Pink notes that many of us are searching for
more meaning in our lives - a higher purpose. We are all
drowning in our STUFF - the storage business (to house all our
extra stuff) is booming, and the U.S. spends more on GARBAGE
BAGS than some countries spend on EVERYTHING put together! We are
seeking things beyond the stuff - that's why we are buying designer
garbage cans (Karim Rashid, anyone?), why we are all signing
up for yoga classes, and why we are yearning for simplicity and
beauty in our lives. We want to be surrounded by beautiful objects
that have special meaning to us.There is a reason the handmade
movement is huge - just look at Etsy, where there are currently over 800,000
shops with over 25 million unique visitors each month! The rise of
the 'creative' class has already started.
What do you think? Load of crap? Or totally true to your own
experience? Are you a Left-brainer trying to figure out a new
future, or a Right-brainer who is jumping up and down with
excitement about this prospect?